Privacy policy
Last updated: 12 November 2026
Aster is provided by Web Results Direct (company number 04308094), WRD, The Old Corn Store, Peper Harow, Godalming, Surrey, GU8 6BQ ("we"). This policy explains what Aster does with your information, including data from your Google account.
What we collect
- Account details: your name, email address and the organisation you belong to.
- Website data you add: website addresses, keywords, locations and settings.
- Data from services you connect: see "Google user data" below.
- Usage and security logs: sign-ins, actions such as approving a tracking set-up, and IP addresses, kept for security and auditing.
Google user data
When you connect a Google account, Aster asks only for the permissions the feature you're using needs.
| Permission | What Aster does with it |
|---|---|
| Your email address | Identifies which Google account is connected. |
| Google Analytics (read only) | Reads traffic, conversions and events to build your reports. |
| Search Console (read only) | Reads search queries, clicks and positions for your websites. |
| Google Analytics (edit) | Creates a GA4 property and web data stream for a website, only when you start a tracking set-up. |
| Tag Manager (edit, versions, publish) | Adds Aster's tags and triggers to a container, saves them as a named version and publishes it. This only happens after you approve the list of what will be created. Aster never edits or deletes items it didn't create. |
How we use it: only to provide the Aster features you use for your own websites. We don't sell Google user data. We don't use it for advertising, and we don't use it to build or train general AI or machine-learning models.
AI features: some Aster features, such as the assistant and written suggestions, send parts of your website's data to AI service providers: Anthropic (Claude), OpenAI (ChatGPT) and Google (Gemini). AI visibility monitoring also asks these services questions about your business to see how they describe it. They process this data only to produce the answer requested, under API terms that don't let them train their models on it.
Limited Use: Aster's use and transfer of information received from Google APIs follows the Google API Services User Data Policy, including the Limited Use requirements.
Who can see it: people in your organisation who have access to the website in Aster, our staff where needed to support you or keep the service secure, and the service providers that host and run Aster for us, under contract. We don't share it with anyone else unless the law requires us to.
Storage and security
Google access tokens are stored encrypted and are never shown in the app. Data is held on servers in the UK. Access is limited to the people who need it.
How long we keep it
- We keep your data for as long as your account is active.
- When you disconnect Google, we delete its access tokens straight away and stop collecting new data.
- When an account is deactivated, we delete its data within 30 days, except where the law requires us to keep it.
Your choices
- Disconnect Google in Aster's settings at any time.
- Or remove Aster's access from your Google account at myaccount.google.com/permissions.
- To ask for a copy of your data, a correction or deletion, email aster@wrd.agency.
Contact
Web Results Direct (company number 04308094), WRD, The Old Corn Store, Peper Harow, Godalming, Surrey, GU8 6BQ, aster@wrd.agency.